“The sport is evolving and so are we,” wrote Daggers chairman Anwar Uddin on social media after the information was introduced.
“Trying ahead to writing the following chapter of our historical past collectively.”
For golf equipment like Dagenham, enjoying within the Nationwide League South after reaching as excessive as League One within the 2010-11 season, the attraction of celeb funding is the highly effective mixture of monumental wealth and recognition.
“The celebrities have the flexibility to maneuver issues into a very new area, significantly by way of making issues go viral on-line,” explains Dan Plumley, principal lecturer in sport finance at Sheffield Hallam College.
“In our age of digital content material, influencers’ platforms are the place youngsters are these days they usually’re following people as a lot as groups and types.
“There can be individuals within the celeb, significantly the youthful technology, who will start taking an curiosity in a membership they could have by no means even heard of earlier than.
“For the membership it is about how they leverage that, together with perhaps performing some issues for publicity which may not at all times be fashionable with everybody.”
Traits in soccer possession typically transfer in cycles, as has been the case with influxes of funding from sovereign states and American holding corporations. And now it is celebrities coming in a fast flurry.
For golf equipment searching for funding now, the potential benefit of turning into an early adopter of the celeb mannequin isn’t being left behind.
“We see a ripple impact the place one particular person does it after which others comply with,” Plumley says. “That does have the potential to increase additional however there are solely so many individuals with the cash, will and attain to do that.”
